{"entities":{"Q1035893":{"pageid":1037741,"ns":120,"title":"Item:Q1035893","lastrevid":66597489,"modified":"2026-04-12T11:11:52Z","type":"item","id":"Q1035893","labels":{"en":{"language":"en","value":"Coordination of advertising strategies in a fashion licensing contract"}},"descriptions":{"en":{"language":"en","value":"scientific article; zbMATH DE number 5625096"}},"aliases":{},"claims":{"P31":[{"mainsnak":{"snaktype":"value","property":"P31","hash":"fd5912e4dab4b881a8eb0eb27e7893fef55176ad","datavalue":{"value":{"entity-type":"item","numeric-id":56887,"id":"Q56887"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$3F93E2FD-4B91-464B-A74B-1371E91FB9A1","rank":"normal"}],"P159":[{"mainsnak":{"snaktype":"value","property":"P159","hash":"1f1c06ee9965d8d7695f3c9c09252ebf0b7f3001","datavalue":{"value":{"text":"Coordination of advertising strategies in a fashion licensing contract","language":"en"},"type":"monolingualtext"},"datatype":"monolingualtext"},"type":"statement","id":"Q1035893$1D4DBB46-5396-415E-9A14-349D4A4AF476","rank":"normal"}],"P225":[{"mainsnak":{"snaktype":"value","property":"P225","hash":"3c56a1fae59f2d2fa2cd2f6077778e983b3faaf2","datavalue":{"value":"1180.91013","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$51F9B422-C5F7-4A52-BC35-2665B92F2152","rank":"normal"}],"P200":[{"mainsnak":{"snaktype":"value","property":"P200","hash":"a3c8bf4d8569c126380a9fc42f55609089e776fb","datavalue":{"value":{"entity-type":"item","numeric-id":82026,"id":"Q82026"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$C4438BD3-8290-4546-A504-9F0A6701B0F7","rank":"normal"}],"P28":[{"mainsnak":{"snaktype":"value","property":"P28","hash":"ef2b4a391107c8565fc25ba0caa09f7f59741046","datavalue":{"value":{"time":"+2009-11-04T00:00:00Z","timezone":0,"before":0,"after":0,"precision":11,"calendarmodel":"http://www.wikidata.org/entity/Q1985727"},"type":"time"},"datatype":"time"},"type":"statement","id":"Q1035893$BF101FAE-90F9-4AA1-9FC7-C876A21F3A28","rank":"normal"}],"P1448":[{"mainsnak":{"snaktype":"value","property":"P1448","hash":"d037d1649d1f102e9adec09f3c7d7b2fd12393f3","datavalue":{"value":"The paper characterizes cooperative and non-cooperative advertising strategies of a licensor and licensee involved in a licensing contract in the fashion business. Licensing is the process of leasing a legally protected entity (brand, name, logo, etc.) in conjunction with a product or product line. It consists in a contractual agreement between two business entities: the owner of the property, called licensor; and the renter of the rights, called licensee. It is shown that if the licensor, who acts as the leader, uses an incentive strategy that depends on the licensee advertising, then it can reach the jointly optimal solution in a decentralized way.","type":"string"},"datatype":"string"},"type":"statement","id":"Q1035893$C47AF116-F2D9-4B0D-8E20-F770776AE19B","rank":"normal"}],"P1447":[{"mainsnak":{"snaktype":"value","property":"P1447","hash":"c82436212510eb3fd57a05c9debac7e41dff5f00","datavalue":{"value":{"entity-type":"item","numeric-id":226578,"id":"Q226578"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$EC595BAD-8A09-4077-9B8E-2A10567A9C69","rank":"normal"}],"P226":[{"mainsnak":{"snaktype":"value","property":"P226","hash":"b98cb7058a1e8e644c33a49a426b651c0e594493","datavalue":{"value":"91A05","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$C6CFCEBE-8EC7-4886-A7B9-A96648C512AF","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"d5c83f057600e5614b7fec59c8e4ac61cb41ba8d","datavalue":{"value":"91A80","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$965A0FDC-26BF-438C-8EA4-24F7C7206685","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"651aacfab66715b36f1b30f7c887e7c9392a48a1","datavalue":{"value":"91A23","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$55726077-76B0-4571-8E8E-D040A6589172","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"8a7dd7003e1269b5b10ff3f935da8af9e44f172f","datavalue":{"value":"91A10","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$7027F754-6251-4A31-BD76-D501E94EB3CB","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"e7821ac546420ffac288c241a881e247a33d0c98","datavalue":{"value":"91A12","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$CF4EC445-5E77-47BF-8BB7-021224BF7050","rank":"normal"}],"P1451":[{"mainsnak":{"snaktype":"value","property":"P1451","hash":"b72f9ea7d9684e585b2bd3a3b81b01f816096be7","datavalue":{"value":"5625096","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$EC79D6F1-6CF9-4FEE-BDD3-DFAEF82F5B1A","rank":"normal"}],"P1450":[{"mainsnak":{"snaktype":"value","property":"P1450","hash":"ceb55e5a2690a4e807125ead28c4895d5330bd32","datavalue":{"value":"differential games","type":"string"},"datatype":"string"},"type":"statement","id":"Q1035893$52DCB244-812F-4294-9759-89A4306B1999","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"0382a6bc12e32dc45f1bf49f83ffdeba5b3e04dc","datavalue":{"value":"advertising","type":"string"},"datatype":"string"},"type":"statement","id":"Q1035893$24D13127-F412-4028-8B77-DA0F48012101","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"f0806a27d0ab8dea0edb4d61d235ba64c1a64fbf","datavalue":{"value":"licensing","type":"string"},"datatype":"string"},"type":"statement","id":"Q1035893$CE917C09-759D-453A-A6DB-E7017DE94E6B","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"2f59bad9df8236c65d67be2239f9b6a89aad56c2","datavalue":{"value":"incentive strategies","type":"string"},"datatype":"string"},"type":"statement","id":"Q1035893$7DB8F841-527E-45B0-917F-F90987326B10","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"c2b596a41f2cafc700ceac763d815205a5a9c13b","datavalue":{"value":"Stackelberg equilibrium","type":"string"},"datatype":"string"},"type":"statement","id":"Q1035893$2FF7226D-B66F-457A-8505-ADCECE52EAEA","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"a5b523d056404a43cc36344e6ca43e8ffae38759","datavalue":{"value":"cooperative solution","type":"string"},"datatype":"string"},"type":"statement","id":"Q1035893$05007128-D45D-4750-8C66-3D980F28B510","rank":"normal"}],"P16":[{"mainsnak":{"snaktype":"value","property":"P16","hash":"97a2f612d133ba803f7535fdf0cca52823a0f8d0","datavalue":{"value":{"entity-type":"item","numeric-id":369463,"id":"Q369463"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$2EE8D482-B19C-4339-ACDD-1306BD8058FC","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"d259767561835214bb588437739dd88e6e4a3049","datavalue":{"value":{"entity-type":"item","numeric-id":309837,"id":"Q309837"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$D40771F0-44F4-4166-BD40-23D7E071E524","rank":"normal"}],"P1460":[{"mainsnak":{"snaktype":"value","property":"P1460","hash":"57f7fea50d2ce1b39b695c4a1313582eed405e38","datavalue":{"value":{"entity-type":"item","numeric-id":5976449,"id":"Q5976449"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$F817E60F-FDD0-441A-8FCA-4EC45CE55778","rank":"normal"}],"P205":[{"mainsnak":{"snaktype":"value","property":"P205","hash":"3b9bee195aa10a3f57f76c9ece2e582e71d564ec","datavalue":{"value":"https://doi.org/10.1007/s10957-009-9511-x","type":"string"},"datatype":"url"},"type":"statement","id":"Q1035893$8FF79B54-72EF-4C4D-A10E-1161CE9BC9BD","rank":"normal"}],"P388":[{"mainsnak":{"snaktype":"value","property":"P388","hash":"982945feaa035edd45c729eaba794554f6fccf7e","datavalue":{"value":"W1981779786","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$5441ED5E-6B71-49C7-A9C6-7FABA6D929BA","rank":"normal"}],"P223":[{"mainsnak":{"snaktype":"value","property":"P223","hash":"6051b229d770e6117ba08027f97dd77ea7ab9efb","datavalue":{"value":{"entity-type":"item","numeric-id":2507930,"id":"Q2507930"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$2027DC26-A450-411B-9F60-E08E2857E7A5","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"0d32278a622f99c8666331d914cf3becf211dd8d","datavalue":{"value":{"entity-type":"item","numeric-id":1017055,"id":"Q1017055"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$7921D5AF-01BA-41B7-940F-E5D8CC5DA9A7","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"3332a4560d32fe029485672bfa1b6b5482edf968","datavalue":{"value":{"entity-type":"item","numeric-id":1853223,"id":"Q1853223"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$09E80479-7DC3-4C2A-B760-A9401AE1683D","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"91cb47e4a15376dc90efc36af34129285aa46244","datavalue":{"value":{"entity-type":"item","numeric-id":4302641,"id":"Q4302641"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$E128D195-DF6B-498B-8655-4CBB62C19C5A","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"391fbe1b58b0893132100fe03662bbb2f89312c3","datavalue":{"value":{"entity-type":"item","numeric-id":4328564,"id":"Q4328564"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$BA887488-B3DF-4DEE-9646-5389C8AC5EF7","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"650136a826e2c325852f16e2baff442aa7a3f5e4","datavalue":{"value":{"entity-type":"item","numeric-id":2366878,"id":"Q2366878"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$D6F06572-AB04-4C39-838C-4817DB19C9EB","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"46ca244b0bb2d45383d67c06968c432cc657f724","datavalue":{"value":{"entity-type":"item","numeric-id":5428675,"id":"Q5428675"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$3C30A81F-0A7E-4A0F-AE72-68D9FD91A2A9","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"ee7e55a7867efaf485c55f8943012a6453660317","datavalue":{"value":{"entity-type":"item","numeric-id":1398388,"id":"Q1398388"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1035893$3A6AC6AE-9004-4AFF-9806-E79465F13200","rank":"normal"}],"P27":[{"mainsnak":{"snaktype":"value","property":"P27","hash":"db35bfed919335b94cf7eeae39781754670c611c","datavalue":{"value":"10.1007/S10957-009-9511-X","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1035893$608C5C6C-C88D-4E59-826C-858410A0F0FB","rank":"normal"}],"P1643":[{"mainsnak":{"snaktype":"value","property":"P1643","hash":"fc323bb2fae8d626c6fe247b8af334e17909a3c1","datavalue":{"value":{"entity-type":"item","numeric-id":1718181,"id":"Q1718181"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"92bc1589090eabaf251aff1395dd0317bdb4ae5c","datavalue":{"value":{"amount":"+0.7965475","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$7B555BBC-678E-43FC-AEFD-FA1814855579","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"7a304a05f28f66679cf1e19b126ae14c8e6ed40d","datavalue":{"value":{"entity-type":"item","numeric-id":4909096,"id":"Q4909096"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"28e442dfd7aad43e6ff9d330887f38d4d51f39ef","datavalue":{"value":{"amount":"+0.7848998","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$AC2D17B2-62A4-471F-A9AE-47A752EF9EDC","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"16453f734a4772da4386b50e8779f5e75314a324","datavalue":{"value":{"entity-type":"item","numeric-id":5060492,"id":"Q5060492"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"83486f4ff4f8e077f5b361919373fe1f42dec64d","datavalue":{"value":{"amount":"+0.77637804","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$73946BB3-AC0E-43C7-BB9A-2FABFC159EA8","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"83a997676c299f15066ddec4db0bd47c57151d54","datavalue":{"value":{"entity-type":"item","numeric-id":2922587,"id":"Q2922587"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"630371ad053895b2ac0b9c920c9a2c2186dc7d3a","datavalue":{"value":{"amount":"+0.7754016","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$95B71F23-BBF5-46AB-BF70-30F72E14FBDA","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"089c811e47000a6393e42c4ab01d9cfdda66ac0e","datavalue":{"value":{"entity-type":"item","numeric-id":4919211,"id":"Q4919211"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"b9c0c173931c5ebb8282c85ab9e103f8f53531fd","datavalue":{"value":{"amount":"+0.74924856","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$BA3F6265-1734-44A3-B484-801D5CFCEDD1","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"a94148b9b9793a651f96d077ed2609918c031e53","datavalue":{"value":{"entity-type":"item","numeric-id":2026707,"id":"Q2026707"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"38574d4fe80437c47c80fff443b7c4f64f3054d8","datavalue":{"value":{"amount":"+0.7491211","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$E6419FF0-B564-4636-8E30-395288F22DD4","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"743591372348cf674cbdb95b039e3dba8141b71b","datavalue":{"value":{"entity-type":"item","numeric-id":1014999,"id":"Q1014999"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"93dcf2904c0296bb857e52fae3f666a7ac52af9a","datavalue":{"value":{"amount":"+0.74360776","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$C314C870-0797-4D0B-816E-DEB8054820C9","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"e7e831cba539d24836f5e6d5dc02fe8c09b3be90","datavalue":{"value":{"entity-type":"item","numeric-id":2165798,"id":"Q2165798"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"58e6db5f20193dd1374f0e3071b1ac9e6ca4b0ed","datavalue":{"value":{"amount":"+0.73985857","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$45022DB3-BFAA-49B6-9088-CAD06626889D","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"a0c2419fae2a199cb8abdcb04528734cefe09eb8","datavalue":{"value":{"entity-type":"item","numeric-id":926588,"id":"Q926588"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"5337bed300d41c8ddd9da89bb3e05cccbf090898","datavalue":{"value":{"amount":"+0.731855","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$507448D6-B338-47D7-AE5E-F4F1976A8392","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"7582a1680c573d082ef6fff5660b922214079313","datavalue":{"value":{"entity-type":"item","numeric-id":5947266,"id":"Q5947266"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"ac2d1391e17b38a2c0965c8408bc5f453f2f9fe4","datavalue":{"value":{"amount":"+0.72931874","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1035893$29E08600-3167-4073-A127-89945BE9BC2E","rank":"normal"}]},"sitelinks":{"mardi":{"site":"mardi","title":"Coordination of advertising strategies in a fashion licensing contract","badges":[],"url":"https://portal.mardi4nfdi.de/wiki/Coordination_of_advertising_strategies_in_a_fashion_licensing_contract"}}}}}