{"entities":{"Q1806845":{"pageid":1817587,"ns":120,"title":"Item:Q1806845","lastrevid":71322054,"modified":"2026-04-13T21:26:37Z","type":"item","id":"Q1806845","labels":{"en":{"language":"en","value":"Measuring the effects of new brand introduction on inter-brand strategic interaction"}},"descriptions":{"en":{"language":"en","value":"scientific article; zbMATH DE number 1358427"}},"aliases":{},"claims":{"P31":[{"mainsnak":{"snaktype":"value","property":"P31","hash":"fd5912e4dab4b881a8eb0eb27e7893fef55176ad","datavalue":{"value":{"entity-type":"item","numeric-id":56887,"id":"Q56887"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$8FB18FA9-F038-47F9-9DC6-9E837FF9FBB3","rank":"normal"}],"P159":[{"mainsnak":{"snaktype":"value","property":"P159","hash":"91ad97e48a49074d82a0ed35acb7c0881b728e84","datavalue":{"value":{"text":"Measuring the effects of new brand introduction on inter-brand strategic interaction","language":"en"},"type":"monolingualtext"},"datatype":"monolingualtext"},"type":"statement","id":"Q1806845$09024079-4230-44E3-BCB9-347BE86AF26E","rank":"normal"}],"P225":[{"mainsnak":{"snaktype":"value","property":"P225","hash":"94ffde2a81f445939097cf5801c19f03d9d67eb7","datavalue":{"value":"0938.90043","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1806845$66E72D90-0594-4B1D-A592-58BCE966AB73","rank":"normal"}],"P27":[{"mainsnak":{"snaktype":"value","property":"P27","hash":"8d067868200cc5227af6c7cc63da35eaceda6b9a","datavalue":{"value":"10.1016/S0377-2217(99)00028-4","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1806845$3A60DCA0-6CBC-49E6-B2D2-285D5D0FF80B","rank":"normal"}],"P16":[{"mainsnak":{"snaktype":"value","property":"P16","hash":"0b3b73d3bf61c5d88b7c902f8d64615c64d21bf2","datavalue":{"value":{"entity-type":"item","numeric-id":1806844,"id":"Q1806844"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$920A7DF3-33E4-4B17-AE78-9CF8878B539B","rank":"normal"}],"P200":[{"mainsnak":{"snaktype":"value","property":"P200","hash":"38576f39a6df37711cb397d1408ced7e3814cc6e","datavalue":{"value":{"entity-type":"item","numeric-id":62319,"id":"Q62319"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$164EFC03-4425-452C-98CA-717CA254F99F","rank":"normal"}],"P28":[{"mainsnak":{"snaktype":"value","property":"P28","hash":"a607f304712b79d2eec9848961c4d4b0d86f1fee","datavalue":{"value":{"time":"+2000-06-29T00:00:00Z","timezone":0,"before":0,"after":0,"precision":11,"calendarmodel":"http://www.wikidata.org/entity/Q1985727"},"type":"time"},"datatype":"time"},"type":"statement","id":"Q1806845$D5B6D444-6F73-431E-8A26-86B3C1AEE71E","rank":"normal"}],"P226":[{"mainsnak":{"snaktype":"value","property":"P226","hash":"fe4cc642a4af3f960e2efb64da6bc285765447eb","datavalue":{"value":"90B60","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1806845$2102B611-1FEA-4418-B3B5-89C11CB701F6","rank":"normal"}],"P1451":[{"mainsnak":{"snaktype":"value","property":"P1451","hash":"f34b91a243e5efd64b93864c6736f6e5a5109d22","datavalue":{"value":"1358427","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1806845$DBFCBEB1-A3E1-4EF0-B458-A5C050E12232","rank":"normal"}],"P1450":[{"mainsnak":{"snaktype":"value","property":"P1450","hash":"30ef0ab81aec8c5f5c1ccb14e4307b278c393730","datavalue":{"value":"marketing","type":"string"},"datatype":"string"},"type":"statement","id":"Q1806845$45B4FE91-7C3A-4556-845E-C359C18AAF87","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"37b84ccced69114cc0204eafe7b5a4941caf39a9","datavalue":{"value":"competitive interactions","type":"string"},"datatype":"string"},"type":"statement","id":"Q1806845$414D3DE4-8703-4833-8082-9E3DD51E5706","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"0d9c11798e9570e0ffa8ff776cbf73092883d926","datavalue":{"value":"new brand introduction","type":"string"},"datatype":"string"},"type":"statement","id":"Q1806845$6759CE59-7452-4D0A-B100-DE88F3D61244","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"82a95dce0987abb79a76cded1fd630e4b85a3235","datavalue":{"value":"logit model","type":"string"},"datatype":"string"},"type":"statement","id":"Q1806845$1F228BF6-1B82-4E0F-A390-0FC740AC3E0A","rank":"normal"}],"P1463":[{"mainsnak":{"snaktype":"value","property":"P1463","hash":"1c172835fbf3d69b00c8c909f1f1f8fd75988797","datavalue":{"value":{"entity-type":"item","numeric-id":13083,"id":"Q13083"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$81DD6367-4944-4052-A21F-563EEF855C6B","rank":"normal"}],"P1460":[{"mainsnak":{"snaktype":"value","property":"P1460","hash":"57f7fea50d2ce1b39b695c4a1313582eed405e38","datavalue":{"value":{"entity-type":"item","numeric-id":5976449,"id":"Q5976449"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$639210FA-9F12-4295-99C0-3D1AE492CB3E","rank":"normal"}],"P223":[{"mainsnak":{"snaktype":"value","property":"P223","hash":"f2ea12e1cdb0580be33ff573e251f051a6ee9911","datavalue":{"value":{"entity-type":"item","numeric-id":4153856,"id":"Q4153856"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$BDD83893-3FDE-4BF1-8341-BC692241D8DE","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"0bd40cea79935a3d6aee98a0978bd1902ec1549b","datavalue":{"value":{"entity-type":"item","numeric-id":3664272,"id":"Q3664272"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$DB784D9D-02EF-48AE-AC0F-77B687C687FA","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"895fc7bdba17484f638f3aef9d43d2e03f053f41","datavalue":{"value":{"entity-type":"item","numeric-id":1260685,"id":"Q1260685"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$011A024C-A792-43C8-B40D-64587CB1C948","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"9a4bdd149acc55294f3e1d30e8e74747046daa3c","datavalue":{"value":{"entity-type":"item","numeric-id":1247128,"id":"Q1247128"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q1806845$E9639088-F58E-4C1C-AB4E-E633663BFFEB","rank":"normal"}],"P205":[{"mainsnak":{"snaktype":"value","property":"P205","hash":"75e0c81ab50d0b8ef247f38ff87c9b288755a77d","datavalue":{"value":"https://doi.org/10.1016/s0377-2217(99)00028-4","type":"string"},"datatype":"url"},"type":"statement","id":"Q1806845$BEE3A8E6-1B6E-4901-831E-BD4BF63828F4","rank":"normal"}],"P388":[{"mainsnak":{"snaktype":"value","property":"P388","hash":"7840a1084d8486976046c3e0f37eacdb4bf743da","datavalue":{"value":"W1979804956","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q1806845$E4A57935-CB5F-4253-B9CF-1E45C4C1B50A","rank":"normal"}],"P1643":[{"mainsnak":{"snaktype":"value","property":"P1643","hash":"a186356cf9acf00de8e246fbf26312a4fbef5fa0","datavalue":{"value":{"entity-type":"item","numeric-id":882615,"id":"Q882615"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"b60481026ea6985d1f2e0a402612219cee582a36","datavalue":{"value":{"amount":"+0.7770879","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1806845$DA4BA38D-C030-45E5-8650-8D85F5575477","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"b5a1aad33144b9817ea28b4c6d023ead6688957c","datavalue":{"value":{"entity-type":"item","numeric-id":1752276,"id":"Q1752276"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"f68b9b2f8c4b19123371ab7d3171cea80fcb5954","datavalue":{"value":{"amount":"+0.7689147","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1806845$3E2C3315-0503-474E-8049-F634638C654B","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"8efadde5db6abda373a313a89cdc4f7693bb996c","datavalue":{"value":{"entity-type":"item","numeric-id":1783059,"id":"Q1783059"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"7718f4b3b3fdae6a12efea9763b236330431b537","datavalue":{"value":{"amount":"+0.76628697","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1806845$B140BFBE-17BA-4B78-9002-2870AF7D18CE","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"8e2bac94f5df86bb58ab75e8f3d3225a1b290ad9","datavalue":{"value":{"entity-type":"item","numeric-id":1806812,"id":"Q1806812"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"9c0d9df68ddba5b835947cd5d87b338c765bfc50","datavalue":{"value":{"amount":"+0.7599251","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1806845$B57847AF-4C68-4E15-9A54-4B4EA2EBD5FF","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"92a5131ab21427e7a2f9cec6f35e59d842c6f81e","datavalue":{"value":{"entity-type":"item","numeric-id":2821605,"id":"Q2821605"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"5ee6dcc70d80f7a1c8d09c63a45103e9c70bece1","datavalue":{"value":{"amount":"+0.75739026","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1806845$EDDB073A-4601-492D-923A-888ACC9879CE","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"994b5cead4d3800f52e3dfee461daf797eae3f3c","datavalue":{"value":{"entity-type":"item","numeric-id":5320979,"id":"Q5320979"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"bca3d899381f70eee01da29a1c8da68bbb1283b9","datavalue":{"value":{"amount":"+0.7554815","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q1806845$E49D8B63-3DB7-47DC-BC3C-23A2517C476E","rank":"normal"}]},"sitelinks":{"mardi":{"site":"mardi","title":"Measuring the effects of new brand introduction on inter-brand strategic interaction","badges":[],"url":"https://portal.mardi4nfdi.de/wiki/Measuring_the_effects_of_new_brand_introduction_on_inter-brand_strategic_interaction"}}}}}