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Many estimators have been proposed to deal with lost sales when estimating the parameters of demand distribution. This study introduces the cross-selling effect into estimations, where two items are cross-sold because of the positive externality in a newsvendor-type inventory system. We propose an approach to estimate the parameters of a jointly normally distributed demand for two cross-selling items based on an iterative framework considering lost sales. Computational results based on more than two million numerical examples show that our estimator achieves high precision. Compared with the point estimations without lost sales, all the relative errors of the estimations of demand expectation, standard deviation, and correlation coefficient are no larger than 2\\% on average if the sample size is no smaller than 800. 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