Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models (Q2503072)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models |
scientific article |
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Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models (English)
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13 September 2006
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sales response
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hierarchical Bayes
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multilayer perceptron
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neural networks
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marketing
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