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author begins by explaining what the term Yield Management (hereafter abbreviated as YM) means. Used initially to designate the (yield) cashing of a flight, the term YM is applied now-a-days to many other economic (sub)fields. YM may be understood as an optimization method to maximize the revenue of a service enterprise, provided that the available resources are allocated accordingly to the estimated demands. For this, the existing stock of (perishable or not) goods and resources have to be managed properly, along with an efficient tariff system. Thus YM constitutes also a technique that allows the company to sell exactly that part of its available capacities to a good client, at the right moment and at a fair price. When YM refers to the hotel management domain, then it means to maximize the returns per each room, based on a structured management of tariffs, and taking into account prospective schemes for the commands. Another more general YM definition considers it as being a technique to maximize the revenue by the increase of the plain benefit, using an efficient allocation of the available resources, for predetermined segments of the market, at an optimal price. Started from the necessity of having effective reservation of a flight sits, YM evolved to complex, sophisticated procedures, being applied to numerous economic (sub)domains. What a YM system is currently made up of, for a service company? (1) A proper decision-making system and an aided-decision making system, supporting the reservation process and human competence by adapted techniques. The ``\\textit{core}'' decision system contains also a (sub)ystem for \\textit{strategic decisions} (working out the long-term decision rules), and an \\textit{operational decision} subsystem (short-term rules, based on motive inquiries of the clients). YM is applied currently not only in passenger air transport but also in hotel enterprise, maritime travelling and clubs, entertainment (Disney) lands, passenger railway transport, car renting, the so-called business-to-business economic sectors (e.g. parcel transport-delivery, goods air and rail transport, media), telecommunications, health, Internet access suppliers etc. In the four main chapters of the book (Chapter 1: YM Foundabons: Economical Aspects and Strategic Approaches; Chapter 2: YM Models in Air Transport; Chapter 3: YM in Hotel Enterprise; Chapter 4: YM at Work), the author discusses analytically the key points of the YM: (a) Market segmentation based on those took that allow conditioned access in the right time (and season) to a certain service; (b) Price adapting depending on the market segment and demand fluctuation; (c) Demand prediction, based on price adjustment to the characteristics and moons of the market segments; (d) Resource efficient management, adapting the available unts to the existing and predicted demands; (e) Negotiating the reservations, guiding and controlling the clients towards those products and services most profitable for the enterprise. The aim of the present book is to present the principles and basic techniques of YM, pointing out the fundamental methodologies and strategies in YM development. The book addresses in equal measure the students and YM application people interested into a novel tool and approach to marketing, wanting to implement and/or improve a YM system.","type":"string"},"datatype":"string"},"type":"statement","id":"Q4805286$9788ED17-3853-4211-B81D-FE9B43794FD6","rank":"normal"}]},"sitelinks":{"mardi":{"site":"mardi","title":"Scientific article; zbMATH DE number 1908944","badges":[],"url":"https://portal.mardi4nfdi.de/wiki/Scientific_article;_zbMATH_DE_number_1908944"}}}}}