{"entities":{"Q4987688":{"pageid":7017265,"ns":120,"title":"Item:Q4987688","lastrevid":41184742,"modified":"2025-04-18T20:13:40Z","type":"item","id":"Q4987688","labels":{"en":{"language":"en","value":"Multi-product dynamic advertisement planning in a segmented market"}},"descriptions":{"en":{"language":"en","value":"scientific article; zbMATH DE number 7342957"}},"aliases":{},"claims":{"P31":[{"mainsnak":{"snaktype":"value","property":"P31","hash":"fd5912e4dab4b881a8eb0eb27e7893fef55176ad","datavalue":{"value":{"entity-type":"item","numeric-id":56887,"id":"Q56887"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$836EB03B-DD27-405A-BB0A-424543365AC2","rank":"normal"}],"P159":[{"mainsnak":{"snaktype":"value","property":"P159","hash":"83c496ac5b36c65196fa78c0eb246cac8ce52dca","datavalue":{"value":{"text":"Multi-product dynamic advertisement planning in a segmented market","language":"en"},"type":"monolingualtext"},"datatype":"monolingualtext"},"type":"statement","id":"Q4987688$72B82C73-BAB3-4759-9936-9A4A4CFEA231","rank":"normal"}],"P225":[{"mainsnak":{"snaktype":"value","property":"P225","hash":"f8c83e0ffb59f362f73ae44a0ac2612851a25ed5","datavalue":{"value":"1474.90240","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q4987688$F7C406DE-F9B4-4AF5-9972-523F6C93EA81","rank":"normal"}],"P27":[{"mainsnak":{"snaktype":"value","property":"P27","hash":"9c5d4ec2359b0bf7006aeff600931951353a91a2","datavalue":{"value":"10.2298/YJOR170117016A","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q4987688$58A8763D-2DEF-4827-A77E-D2BD7FD72EF6","rank":"normal"}],"P16":[{"mainsnak":{"snaktype":"value","property":"P16","hash":"617b5e5edc3e5e582403b7133fc9b15568211b68","datavalue":{"value":{"entity-type":"item","numeric-id":1730457,"id":"Q1730457"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$8ACB363E-9E2F-4C5F-ACD2-6DFA964CEF73","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"c054979f78e775d73a9f17eec1aaccae5cb2f6b6","datavalue":{"value":{"entity-type":"item","numeric-id":716070,"id":"Q716070"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$13EBAA4C-69CA-4AF6-ABBB-C9E01659747B","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"f6285fbf356aeb947820cd8c508d762eb1fdbb31","datavalue":{"value":{"entity-type":"item","numeric-id":1730456,"id":"Q1730456"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$81FD0FA5-A5E4-46FF-9580-8F16C5948CE7","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"42646243380405d6637d87cafb6500831f19436f","datavalue":{"value":{"entity-type":"item","numeric-id":241140,"id":"Q241140"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$FBDD03E2-DCA1-491A-B49F-36E9108A90BE","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"d92907abc3c1e3d27910befb00381c446bb72470","datavalue":{"value":{"entity-type":"item","numeric-id":716069,"id":"Q716069"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$61A95C92-6DA4-46D9-9BE6-7D6C352BAE37","rank":"normal"}],"P200":[{"mainsnak":{"snaktype":"value","property":"P200","hash":"58ee3e43158fa73f651a3b8bcbe067d61d3aa241","datavalue":{"value":{"entity-type":"item","numeric-id":2853208,"id":"Q2853208"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$B84309A3-0B44-4CF2-8D69-5BA2C190FE28","rank":"normal"}],"P28":[{"mainsnak":{"snaktype":"value","property":"P28","hash":"960dc4bf51b8f5076beb0d650fe9e65aae11ca84","datavalue":{"value":{"time":"+2021-05-03T00:00:00Z","timezone":0,"before":0,"after":0,"precision":11,"calendarmodel":"http://www.wikidata.org/entity/Q1985727"},"type":"time"},"datatype":"time"},"type":"statement","id":"Q4987688$48EA79B1-DCB2-4C30-81CF-0338D58919A9","rank":"normal"}],"P226":[{"mainsnak":{"snaktype":"value","property":"P226","hash":"fe4cc642a4af3f960e2efb64da6bc285765447eb","datavalue":{"value":"90B60","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q4987688$0037831A-DD51-4CC1-8623-4505273843F3","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"3feee98fb6a1a95642ba0c6a16390527874922bf","datavalue":{"value":"90C10","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q4987688$FF4F3134-1E61-413F-83A6-29A51C7256C9","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"f180476aacacc0952b2209f458581df72896a0b3","datavalue":{"value":"90C29","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q4987688$260E357D-9CEA-4B38-AE3B-27D029AD9CFB","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"36d142e7ea03446b1d7deb9627eedb9f0297f86a","datavalue":{"value":"90C05","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q4987688$D630222C-4352-451F-86E3-60F74E1A5CA2","rank":"normal"}],"P1451":[{"mainsnak":{"snaktype":"value","property":"P1451","hash":"4efa37331afeeda322011d2d1c3435f009d2fdeb","datavalue":{"value":"7342957","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q4987688$2E6D041A-8EC1-4D6B-A1C5-BA00FD238175","rank":"normal"}],"P1450":[{"mainsnak":{"snaktype":"value","property":"P1450","hash":"65b387d44ff2cd356126f74f68282bd275785376","datavalue":{"value":"media planning","type":"string"},"datatype":"string"},"type":"statement","id":"Q4987688$D89B4FD3-38D8-48BF-BF9E-DBB2DBD56BFE","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"877dc7cb59d713bd28370032d791e7ecbba6d820","datavalue":{"value":"segmented market","type":"string"},"datatype":"string"},"type":"statement","id":"Q4987688$111E5156-3DBE-46ED-A69E-5EE12499F3F3","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"3b26e95bf806a67cb4f82e26386781bf87172b1d","datavalue":{"value":"multiple products","type":"string"},"datatype":"string"},"type":"statement","id":"Q4987688$9EA3AC47-3983-4C21-87B2-727DFAEB6227","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"cf4a0f5906ddf0b84ac24c3d97d28006c5555bf2","datavalue":{"value":"cross-product effect","type":"string"},"datatype":"string"},"type":"statement","id":"Q4987688$20F77B39-BAE8-4684-8138-20C8D387D345","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"6554fbc1a855db1878436de43518c5f3b1efcd09","datavalue":{"value":"retention factor","type":"string"},"datatype":"string"},"type":"statement","id":"Q4987688$116472CF-0D35-45ED-9EAF-85952771A795","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"b5b4c71bf3b933ebeabf7dfb4b936b9cdcea0a6a","datavalue":{"value":"dynamic model","type":"string"},"datatype":"string"},"type":"statement","id":"Q4987688$A2ADE591-3C91-4C65-B75A-300A1DC2AC5C","rank":"normal"}],"P1460":[{"mainsnak":{"snaktype":"value","property":"P1460","hash":"57f7fea50d2ce1b39b695c4a1313582eed405e38","datavalue":{"value":{"entity-type":"item","numeric-id":5976449,"id":"Q5976449"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$52448CAA-2701-4C28-80BB-09BC29B200DF","rank":"normal"}],"P223":[{"mainsnak":{"snaktype":"value","property":"P223","hash":"adcbae748b44f76042b0574df8177175947334aa","datavalue":{"value":{"entity-type":"item","numeric-id":2253492,"id":"Q2253492"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$21B509AF-9CEB-4DC7-8E10-A4330A6FCBE5","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"2e8c8e9b1e4b118ee5f0f900b978894c557c5ad5","datavalue":{"value":{"entity-type":"item","numeric-id":4170550,"id":"Q4170550"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$CA87BDDD-033F-44AA-964D-3D31FE2183B7","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"def6c7d97d4fdbb3cce75f2953f3f230ab39a32b","datavalue":{"value":{"entity-type":"item","numeric-id":1278411,"id":"Q1278411"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$59BF514C-84FC-4108-88CC-EF2A68C207DB","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"56937acdb5304e9f5dd0b77b9ed1a998ad481d0e","datavalue":{"value":{"entity-type":"item","numeric-id":1303739,"id":"Q1303739"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$355458D3-893A-491D-87D0-5F5290F6872E","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"90b4df91f91f9e57d63dec58efe0282a31ebf888","datavalue":{"value":{"entity-type":"item","numeric-id":1011165,"id":"Q1011165"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$8AAEEA0C-FF6D-4533-A740-CB43B563C51E","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"fe4177a818c36b6cf7da8b67fceb6a655841be22","datavalue":{"value":{"entity-type":"item","numeric-id":716071,"id":"Q716071"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$FDCAB6F6-47AA-416F-A07E-D0711BE6DE7B","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"e682316453408693f21bf2926e1f45e208933666","datavalue":{"value":{"entity-type":"item","numeric-id":4891075,"id":"Q4891075"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$8875C380-40B2-4C39-8CB8-E41EA5156971","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"8506ebac841214e205e347656245b5869bd6fd52","datavalue":{"value":{"entity-type":"item","numeric-id":2534839,"id":"Q2534839"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$8268666B-7347-432A-863B-2A3D1E21E6D9","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"3ec1557a532ad642f04a84b1177167c60faa769a","datavalue":{"value":{"entity-type":"item","numeric-id":2358302,"id":"Q2358302"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q4987688$21ACAD49-DBEF-44D7-B36F-4D1D92770DCA","rank":"normal"}],"P1643":[{"mainsnak":{"snaktype":"value","property":"P1643","hash":"30215b6f03a77af0c3570172906b9e00280c8fc3","datavalue":{"value":{"entity-type":"item","numeric-id":716071,"id":"Q716071"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"bf82a2dd664806e50bd452ca182c6d86ad66ba1f","datavalue":{"value":{"amount":"+0.8930078","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$CBA88948-590A-4FCE-8DBD-0B31B035DC0C","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"c4442628ce9c33e0e0e1186ff92ac1beb2c432a6","datavalue":{"value":{"entity-type":"item","numeric-id":597171,"id":"Q597171"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"ec7a1ab7f77b7b112ee5c1c2e2ed51bc67cc11a0","datavalue":{"value":{"amount":"+0.8799117","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$FB821DC1-7FEC-412D-97BE-B5CFC3D9F93D","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"ea3b0a63ad170e38b9ec2097c251d8bbcdbf96ad","datavalue":{"value":{"entity-type":"item","numeric-id":2083404,"id":"Q2083404"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"505ece1a8727f1dfd02ea102c064de0f79ea10b3","datavalue":{"value":{"amount":"+0.8665109","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$6D894126-2E45-4821-8F45-974F5CA73D23","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"b33b8625c9a3ce1df1bd69dcb5bff1fc6da7b76f","datavalue":{"value":{"entity-type":"item","numeric-id":2253492,"id":"Q2253492"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"9e34b8ff77b6661ab7a33b8e89a51a5d40d988e3","datavalue":{"value":{"amount":"+0.85844404","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$07569453-61F3-45CA-82CD-F7A5645C2740","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"a1cf4e17828f84bd0b73fc99361d40c02bd5140d","datavalue":{"value":{"entity-type":"item","numeric-id":3116024,"id":"Q3116024"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"3daaa3d6aa049f7bd2b16371ff72d84c114c0002","datavalue":{"value":{"amount":"+0.8575336","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$CBCD35EE-5B72-455B-B986-567245FCA810","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"8bd1dea3c3c229fdd8044d6bd92d019922b4b86c","datavalue":{"value":{"entity-type":"item","numeric-id":3646772,"id":"Q3646772"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"df232276c7f9604548e1b2be041617d7d207ec86","datavalue":{"value":{"amount":"+0.8529755","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$B860FB19-061C-45EC-8F48-D6466B2435AD","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"f8d688568d2961584c52d2917cbd5d906b973299","datavalue":{"value":{"entity-type":"item","numeric-id":980534,"id":"Q980534"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"a11d012293be7acd3ddefbb39ff17cffddce6801","datavalue":{"value":{"amount":"+0.8520102","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$56911EC3-959A-42DD-9FAE-1B762137B13E","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"af59a47963f840adbd7c67fbc4747f95265b8cda","datavalue":{"value":{"entity-type":"item","numeric-id":1873640,"id":"Q1873640"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"de3a969871b60121042ee5369a611f02d5ff11ee","datavalue":{"value":{"amount":"+0.84547263","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$3ACA9420-7753-4D4A-9F5B-306772AB4F49","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"3f83482de538bcb9f81905a961ebcb4e0b69f52f","datavalue":{"value":{"entity-type":"item","numeric-id":5175844,"id":"Q5175844"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"1a0e40924f13cc1b26695b417c1ed4d9c7dc4187","datavalue":{"value":{"amount":"+0.8440286","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$BCFF3623-97BA-4DBD-97B1-4812DC9E999B","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"e95c39fd9fd71f0580bb9297ea9d726a6f2c2856","datavalue":{"value":{"entity-type":"item","numeric-id":1730458,"id":"Q1730458"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"62bae5d60217663a767fe4d0b12efc03c4521480","datavalue":{"value":{"amount":"+0.8405162","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q4987688$269DEFE3-6339-490A-85F5-6CB687B695EA","rank":"normal"}]},"sitelinks":{"mardi":{"site":"mardi","title":"Publication:4987688","badges":[],"url":"https://portal.mardi4nfdi.de/wiki/Publication:4987688"}}}}}