{"entities":{"Q5945071":{"pageid":8121873,"ns":120,"title":"Item:Q5945071","lastrevid":47681035,"modified":"2026-01-02T10:17:00Z","type":"item","id":"Q5945071","labels":{"en":{"language":"en","value":"Feedback competitive advertising strategies with a general objective function"}},"descriptions":{"en":{"language":"en","value":"scientific article; zbMATH DE number 1655985"}},"aliases":{},"claims":{"P31":[{"mainsnak":{"snaktype":"value","property":"P31","hash":"fd5912e4dab4b881a8eb0eb27e7893fef55176ad","datavalue":{"value":{"entity-type":"item","numeric-id":56887,"id":"Q56887"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$A8D897F1-32EA-431D-8528-F1E3C146BCFC","rank":"normal"}],"P159":[{"mainsnak":{"snaktype":"value","property":"P159","hash":"2453cf6cee783645a2b8716052975821d20ab408","datavalue":{"value":{"text":"Feedback competitive advertising strategies with a general objective function","language":"en"},"type":"monolingualtext"},"datatype":"monolingualtext"},"type":"statement","id":"Q5945071$901867AB-EF01-4A74-90EE-11B55965800E","rank":"normal"}],"P225":[{"mainsnak":{"snaktype":"value","property":"P225","hash":"9cf47365ff15ca0822cb10b1f482a36105fd843a","datavalue":{"value":"0987.91008","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q5945071$470EB5A5-BE1B-46BC-85FA-24328CC782CF","rank":"normal"}],"P27":[{"mainsnak":{"snaktype":"value","property":"P27","hash":"172ac2ad03fe7573a3bfab211df94fbecab498f1","datavalue":{"value":"10.1023/A:1017567805831","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q5945071$7BB7444B-97AF-4C72-92A8-36EC301CF4E5","rank":"normal"}],"P16":[{"mainsnak":{"snaktype":"value","property":"P16","hash":"5751223a30160fba64efa09cccffeea7790ae875","datavalue":{"value":{"entity-type":"item","numeric-id":177039,"id":"Q177039"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$3A1B1DEA-2EAF-4FAF-84CB-56F3A0EA7128","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"32ea3a5681d3ce18fccfa5644664ba737ba22bfe","datavalue":{"value":{"entity-type":"item","numeric-id":421758,"id":"Q421758"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$EC611CE6-8998-4A9D-A8D0-4CB449C83F57","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"b244f03c3ae297fcea1a9fae4c0438c9b0b7c6d7","datavalue":{"value":{"entity-type":"item","numeric-id":1303738,"id":"Q1303738"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$6F93ADBA-9401-40D9-9BC9-CDD78CE02077","rank":"normal"}],"P200":[{"mainsnak":{"snaktype":"value","property":"P200","hash":"a3c8bf4d8569c126380a9fc42f55609089e776fb","datavalue":{"value":{"entity-type":"item","numeric-id":82026,"id":"Q82026"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$F29C3454-75A5-4376-8FB2-596D17125949","rank":"normal"}],"P28":[{"mainsnak":{"snaktype":"value","property":"P28","hash":"e8c2a6d6891a5cae62204e620f14e7f28b57f14c","datavalue":{"value":{"time":"+2002-06-20T00:00:00Z","timezone":0,"before":0,"after":0,"precision":11,"calendarmodel":"http://www.wikidata.org/entity/Q1985727"},"type":"time"},"datatype":"time"},"type":"statement","id":"Q5945071$D3F9841E-DFEA-4FE7-9391-A7BF9DF6D347","rank":"normal"}],"P1448":[{"mainsnak":{"snaktype":"value","property":"P1448","hash":"e6c6f05610edeba209d29307c53bf99a24d5ae09","datavalue":{"value":"The authors consider differential games in which the dynamic is given by the Lanchester model of a market with duopoly. A two parameter family of antagonistic bilinear-quadratic games is derived, the payoff being incorporate the following competitive situations: conservative, punitive and predatory advertising. Optimal advertising positional strategies and conditions when these strategies describe the Nash equilibrium are obtained. To illustrate the results the authors show relaying on market-share data in 1968-1984 that competitive motivation on the cola market was punitive advertising.","type":"string"},"datatype":"string"},"type":"statement","id":"Q5945071$48CB110B-5298-4B2F-AF98-FF904906CC73","rank":"normal"}],"P1447":[{"mainsnak":{"snaktype":"value","property":"P1447","hash":"84bacf73e35e00d1c9d8adbb412cd3cfdcd23fa6","datavalue":{"value":{"entity-type":"item","numeric-id":1774031,"id":"Q1774031"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$7040354F-011F-48EC-8F4A-C1F6F8C987BD","rank":"normal"}],"P226":[{"mainsnak":{"snaktype":"value","property":"P226","hash":"651aacfab66715b36f1b30f7c887e7c9392a48a1","datavalue":{"value":"91A23","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q5945071$5F2CC592-CAC7-4A31-BFF6-0B66AD6D3976","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"d5c83f057600e5614b7fec59c8e4ac61cb41ba8d","datavalue":{"value":"91A80","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q5945071$96E6EEA1-59F2-4BEE-845F-741950DFC305","rank":"normal"}],"P1451":[{"mainsnak":{"snaktype":"value","property":"P1451","hash":"ee00d15570703383f4466f65c31f32622c5e38da","datavalue":{"value":"1655985","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q5945071$785E58B7-11DC-4B97-9CAD-74174466F93F","rank":"normal"}],"P1450":[{"mainsnak":{"snaktype":"value","property":"P1450","hash":"ceb55e5a2690a4e807125ead28c4895d5330bd32","datavalue":{"value":"differential games","type":"string"},"datatype":"string"},"type":"statement","id":"Q5945071$A5444FB8-2DD2-4D9E-A582-479E0EB242F8","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"53dde8b387b5cd23f4abb2e117e873f60004406d","datavalue":{"value":"Nash equilibrium","type":"string"},"datatype":"string"},"type":"statement","id":"Q5945071$F1CBC23D-9E93-4989-9CF2-67C4DB5926E7","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"07ffa6e9aa7fe4827469d1cfc91e1915966a745f","datavalue":{"value":"saddle-point","type":"string"},"datatype":"string"},"type":"statement","id":"Q5945071$C91A182D-2855-41FD-8486-DE1BE2391936","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"8446ec7c4ec921dd2122ac8d3ed4c4f148b4230e","datavalue":{"value":"feedback strategies","type":"string"},"datatype":"string"},"type":"statement","id":"Q5945071$B0BE0593-D0FF-4955-B63B-76EC8AA0A0D4","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"c66f44f80ce4ecfa6e3ae903f1a2de5c125e1849","datavalue":{"value":"competitive marketing","type":"string"},"datatype":"string"},"type":"statement","id":"Q5945071$091CFB37-0E1F-4246-A281-F0A85F20053B","rank":"normal"}],"P1460":[{"mainsnak":{"snaktype":"value","property":"P1460","hash":"57f7fea50d2ce1b39b695c4a1313582eed405e38","datavalue":{"value":{"entity-type":"item","numeric-id":5976449,"id":"Q5976449"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$A4F0A1CE-DDAE-4E35-B9E7-C2B667A9A475","rank":"normal"}],"P223":[{"mainsnak":{"snaktype":"value","property":"P223","hash":"f6a19e8ac7947730c0004be297e95e37d787c5ba","datavalue":{"value":{"entity-type":"item","numeric-id":4199825,"id":"Q4199825"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$E247D845-2FC1-43B2-88B4-EE76378C3C57","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"e32cc3e875e26c830c3f0efc07539da9f21bdf6a","datavalue":{"value":{"entity-type":"item","numeric-id":4199822,"id":"Q4199822"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$2ACC3CE7-426C-439B-9649-2C0D3BB2F5D3","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"da53b3d3f6537105a9c465552d78389a45e00ee6","datavalue":{"value":{"entity-type":"item","numeric-id":4032488,"id":"Q4032488"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$4F5BE01B-94CB-42FC-85CA-2EA65D1CF79A","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"f799a2f9aac275c2e0b86b38df4b3effc4f65560","datavalue":{"value":{"entity-type":"item","numeric-id":4015268,"id":"Q4015268"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$E32175BB-AC6E-4CE5-882E-B2BCA8BDF017","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"6dccf6a0e67e505f7dd273d63e2b0dea50a82a40","datavalue":{"value":{"entity-type":"item","numeric-id":4367218,"id":"Q4367218"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$F426DE56-F787-4A73-9AD5-92EDC2DC94FA","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"bfa14ac7ce46d7475b7f1f00ceb3fb9a6597e494","datavalue":{"value":{"entity-type":"item","numeric-id":3951999,"id":"Q3951999"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$E218B2B3-E92E-468D-B8D8-803CB630CDE4","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"dc024e17ff6370e53ab088138aa3caf25a2c5eff","datavalue":{"value":{"entity-type":"item","numeric-id":3997540,"id":"Q3997540"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$AC2EE2C3-D6E6-4D8F-8D3B-7E919CA2966D","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"de51e8c392096679e50e56d9dc3c8da8a834b32c","datavalue":{"value":{"entity-type":"item","numeric-id":1161686,"id":"Q1161686"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q5945071$C2C63140-15A0-40A0-A71C-D05689C135C8","rank":"normal"}],"P205":[{"mainsnak":{"snaktype":"value","property":"P205","hash":"db6541036181868cb9903c61da4e174d56c76b7e","datavalue":{"value":"https://doi.org/10.1023/a:1017567805831","type":"string"},"datatype":"url"},"type":"statement","id":"Q5945071$BFF42267-5092-4625-8EAB-3A77CF953D23","rank":"normal"}],"P388":[{"mainsnak":{"snaktype":"value","property":"P388","hash":"1135a8e7a65597bd5a6754dc5825a9b4a42456c7","datavalue":{"value":"W2148414742","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q5945071$E7DAAC15-6DCB-4615-A0E2-C04C9C771A01","rank":"normal"}],"P1643":[{"mainsnak":{"snaktype":"value","property":"P1643","hash":"1e5d78fb97e900d62eecedab911fe60c88f82adf","datavalue":{"value":{"entity-type":"item","numeric-id":5140351,"id":"Q5140351"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"373ff5d8808306c2149f7a0f4639dcf5838f8680","datavalue":{"value":{"amount":"+0.8834902048110962","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"a327a09ea0305e98d5cf33bd4036320e19f2aed0","datavalue":{"value":{"entity-type":"item","numeric-id":6821328,"id":"Q6821328"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q5945071$34B619F2-2A5D-41A1-81CD-A316ECF15688","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"42713150c8044931a29dcf0f3d2fdd79a25e7b7d","datavalue":{"value":{"entity-type":"item","numeric-id":4280088,"id":"Q4280088"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"0978ebf2918c8a99b35deb0578d6ce43e2c112a8","datavalue":{"value":{"amount":"+0.88329017162323","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"a327a09ea0305e98d5cf33bd4036320e19f2aed0","datavalue":{"value":{"entity-type":"item","numeric-id":6821328,"id":"Q6821328"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q5945071$225A2A29-5F98-4534-BD7C-7313039685B2","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"2342467a8c3b802ccfb1890e6805ddc0d730da15","datavalue":{"value":{"entity-type":"item","numeric-id":4367218,"id":"Q4367218"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"0978ebf2918c8a99b35deb0578d6ce43e2c112a8","datavalue":{"value":{"amount":"+0.88329017162323","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"a327a09ea0305e98d5cf33bd4036320e19f2aed0","datavalue":{"value":{"entity-type":"item","numeric-id":6821328,"id":"Q6821328"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q5945071$0101F11B-ED76-4CED-9C31-8C9EB2B2DF84","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"18e78e36f1dd39414bb20ef1123966f073ac7e68","datavalue":{"value":{"entity-type":"item","numeric-id":1592752,"id":"Q1592752"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"5e0cdb442e9ebecca1e1e57f3291ac2e830835f1","datavalue":{"value":{"amount":"+0.8830819725990295","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"a327a09ea0305e98d5cf33bd4036320e19f2aed0","datavalue":{"value":{"entity-type":"item","numeric-id":6821328,"id":"Q6821328"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q5945071$8491CBA5-8CB4-496B-8E4C-DCCFB10601D1","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"8366304ad226d4b5ef5d2881ccfa973f8299c4b7","datavalue":{"value":{"entity-type":"item","numeric-id":1111455,"id":"Q1111455"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"fd61c22585590cdb1603770c93261414e640ff02","datavalue":{"value":{"amount":"+0.8825842142105103","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"a327a09ea0305e98d5cf33bd4036320e19f2aed0","datavalue":{"value":{"entity-type":"item","numeric-id":6821328,"id":"Q6821328"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q5945071$A3ECFA25-825D-4941-B7B1-E9AC3B8E9330","rank":"normal"}]},"sitelinks":{"mardi":{"site":"mardi","title":"Publication:5945071","badges":[],"url":"https://portal.mardi4nfdi.de/wiki/Publication:5945071"}}}}}