{"entities":{"Q723962":{"pageid":725811,"ns":120,"title":"Item:Q723962","lastrevid":63845979,"modified":"2026-04-11T15:56:52Z","type":"item","id":"Q723962","labels":{"en":{"language":"en","value":"When should a retailer invest in brand advertising?"}},"descriptions":{"en":{"language":"en","value":"scientific article; zbMATH DE number 6910044"}},"aliases":{},"claims":{"P31":[{"mainsnak":{"snaktype":"value","property":"P31","hash":"fd5912e4dab4b881a8eb0eb27e7893fef55176ad","datavalue":{"value":{"entity-type":"item","numeric-id":56887,"id":"Q56887"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$4951FFBA-16F8-434B-939A-5A0555E83023","rank":"normal"}],"P159":[{"mainsnak":{"snaktype":"value","property":"P159","hash":"e4c8b0b3d919311e60e7ca6c277d393b1901743e","datavalue":{"value":{"text":"When should a retailer invest in brand advertising?","language":"en"},"type":"monolingualtext"},"datatype":"monolingualtext"},"type":"statement","id":"Q723962$85B18503-92C3-4F0C-B754-AC118B09D805","rank":"normal"}],"P225":[{"mainsnak":{"snaktype":"value","property":"P225","hash":"be315a1db68d6d01e7c47302b547eb31c343f979","datavalue":{"value":"1403.90456","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q723962$4A4AAA85-7452-4CA0-8720-3DC60DFB709E","rank":"normal"}],"P16":[{"mainsnak":{"snaktype":"value","property":"P16","hash":"882cfbc886190e29f3af97abd4cd4751dc19df0a","datavalue":{"value":{"entity-type":"item","numeric-id":723960,"id":"Q723960"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$6293F5B5-1FC7-46D6-9645-8BE9906BACFD","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"8ef23c4dbb1f8757fdbfad3c2fb511d9c3d6cfbf","datavalue":{"value":{"entity-type":"item","numeric-id":723961,"id":"Q723961"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$50B6EB1F-3E65-4D76-B1B8-3E68A2144C0F","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P16","hash":"d259767561835214bb588437739dd88e6e4a3049","datavalue":{"value":{"entity-type":"item","numeric-id":309837,"id":"Q309837"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$9325FF78-4E14-4BB3-9FB9-0DB5F6D5C23A","rank":"normal"}],"P200":[{"mainsnak":{"snaktype":"value","property":"P200","hash":"38576f39a6df37711cb397d1408ced7e3814cc6e","datavalue":{"value":{"entity-type":"item","numeric-id":62319,"id":"Q62319"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$48878F40-A27F-47A4-81AB-BB3671288B69","rank":"normal"}],"P28":[{"mainsnak":{"snaktype":"value","property":"P28","hash":"f9634effe15b69a30e5263d8df11dd7b63cd5855","datavalue":{"value":{"time":"+2018-07-25T00:00:00Z","timezone":0,"before":0,"after":0,"precision":11,"calendarmodel":"http://www.wikidata.org/entity/Q1985727"},"type":"time"},"datatype":"time"},"type":"statement","id":"Q723962$F8B57C53-7B1F-48E7-B0C0-F129F5E662EC","rank":"normal"}],"P226":[{"mainsnak":{"snaktype":"value","property":"P226","hash":"fe4cc642a4af3f960e2efb64da6bc285765447eb","datavalue":{"value":"90B60","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q723962$284ED425-0CB3-43EC-A323-27FD2E4A162B","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"651aacfab66715b36f1b30f7c887e7c9392a48a1","datavalue":{"value":"91A23","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q723962$2D8B7AB6-C90B-4A87-9A32-45AA57197728","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P226","hash":"c2e7cc4c56531e2a92c5299e8b22df57ad6de2dd","datavalue":{"value":"91A65","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q723962$7509E4CD-F230-43B4-B038-A59187753A2F","rank":"normal"}],"P1451":[{"mainsnak":{"snaktype":"value","property":"P1451","hash":"dfc49207a82a78bcb4b6d526a50be08fce7edaa5","datavalue":{"value":"6910044","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q723962$0B256826-FA42-40F8-A2C0-9B7BA50C716C","rank":"normal"}],"P1450":[{"mainsnak":{"snaktype":"value","property":"P1450","hash":"0f54aaa7c31c56c6aff1b1c94326f2fe4e1cfa02","datavalue":{"value":"OR in marketing","type":"string"},"datatype":"string"},"type":"statement","id":"Q723962$CABDB86B-9F90-49E6-90F5-13FD5A94AB85","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"99ac01a1a0f10be91f5aabd45b0aab258896824d","datavalue":{"value":"marketing channels","type":"string"},"datatype":"string"},"type":"statement","id":"Q723962$D2681764-1F95-4AB5-B0B1-C7B05A111DB3","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"0382a6bc12e32dc45f1bf49f83ffdeba5b3e04dc","datavalue":{"value":"advertising","type":"string"},"datatype":"string"},"type":"statement","id":"Q723962$45741F22-06E1-4776-BB51-523ED99AD6E8","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"ceb55e5a2690a4e807125ead28c4895d5330bd32","datavalue":{"value":"differential games","type":"string"},"datatype":"string"},"type":"statement","id":"Q723962$EB753D43-C643-4FFB-9313-C85BFCFC5591","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1450","hash":"723768da965908b29aec963a84c8df0d71c21bcf","datavalue":{"value":"brand reputation","type":"string"},"datatype":"string"},"type":"statement","id":"Q723962$BB98779D-3AD1-4099-ABAB-2F84F96BA9EA","rank":"normal"}],"P1460":[{"mainsnak":{"snaktype":"value","property":"P1460","hash":"57f7fea50d2ce1b39b695c4a1313582eed405e38","datavalue":{"value":{"entity-type":"item","numeric-id":5976449,"id":"Q5976449"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$2251053F-FFF5-4386-B539-B7CAE65142D4","rank":"normal"}],"P205":[{"mainsnak":{"snaktype":"value","property":"P205","hash":"b2d0fee22f47e012ca26f9f174051ae76745c651","datavalue":{"value":"https://doi.org/10.1016/j.ejor.2017.11.060","type":"string"},"datatype":"url"},"type":"statement","id":"Q723962$55062926-7D07-4A12-A5E6-48A35C609806","rank":"normal"}],"P388":[{"mainsnak":{"snaktype":"value","property":"P388","hash":"b273c1a02f9269d9438340fe9781be1e98fee642","datavalue":{"value":"W2773529603","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q723962$C0864018-444C-4F98-A7CA-8D9D2DD8DCBD","rank":"normal"}],"P223":[{"mainsnak":{"snaktype":"value","property":"P223","hash":"4a0f52bf668e95589eb7197079ac69824de53d0b","datavalue":{"value":{"entity-type":"item","numeric-id":2253365,"id":"Q2253365"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$BAA2E5F7-C6AD-4639-9525-FB4BC06F9906","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"e8cd38ee26a07b9eb16e63394eb43b915c9419ad","datavalue":{"value":{"entity-type":"item","numeric-id":2922587,"id":"Q2922587"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$F204D19F-EDFB-439A-9C75-8AEDFA5663ED","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"73ba6c68b590f595c946ecc4da51a2bbc989204a","datavalue":{"value":{"entity-type":"item","numeric-id":2857153,"id":"Q2857153"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$635A6DDE-DC93-424C-A2CC-FD2561F5427F","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"4db0e18d18128eba469791c15d4365a844e0240c","datavalue":{"value":{"entity-type":"item","numeric-id":926588,"id":"Q926588"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$A63A52F0-68C9-40EE-B4B5-7468A751A124","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"d6817fe0d35480cb05f6329c0ee18a22fb61d3eb","datavalue":{"value":{"entity-type":"item","numeric-id":1035893,"id":"Q1035893"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$0CD73ADF-C8CD-48F9-A8E4-C135A21F39CA","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"91cb47e4a15376dc90efc36af34129285aa46244","datavalue":{"value":{"entity-type":"item","numeric-id":4302641,"id":"Q4302641"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$316707FE-1E05-4ECD-A06B-7DD4ADBDF844","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"dc7ff6e507df7e47caef7dda2e346ce25eb2ee0f","datavalue":{"value":{"entity-type":"item","numeric-id":1926777,"id":"Q1926777"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$E1319EF9-FC72-49C3-86BA-01EAE0586316","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"8a726a23fa10774db16404e592e32f3772b953ac","datavalue":{"value":{"entity-type":"item","numeric-id":1405237,"id":"Q1405237"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$F88A4657-7DF2-42F7-856C-BEBC73D72733","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P223","hash":"dc4be2cf4de231afd977ec1772aada3f5aac9dd9","datavalue":{"value":{"entity-type":"item","numeric-id":2514806,"id":"Q2514806"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","id":"Q723962$667F0FD1-CDA8-4E19-8A40-2639E79EB58D","rank":"normal"}],"P27":[{"mainsnak":{"snaktype":"value","property":"P27","hash":"e82556b7b5fb10f571e1e0106567e7b8b8ae3085","datavalue":{"value":"10.1016/J.EJOR.2017.11.060","type":"string"},"datatype":"external-id"},"type":"statement","id":"Q723962$1913B3D0-B105-473E-A6DE-E2698A39CE67","rank":"normal"}],"P1643":[{"mainsnak":{"snaktype":"value","property":"P1643","hash":"c9489c1216b6d511c249103253484527ceb17f96","datavalue":{"value":{"entity-type":"item","numeric-id":1278411,"id":"Q1278411"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"34a5a8420c932cfabfe315298398d55f1a2d9b2d","datavalue":{"value":{"amount":"+0.68382615","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q723962$C212A420-2EE4-4EE4-880C-B672F5535AD5","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"8723a8d71483aea8bd549d3ffd93b925d78f5b87","datavalue":{"value":{"entity-type":"item","numeric-id":1713758,"id":"Q1713758"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"0b6156770d86a02ca43abb643bf0538437f7d6e3","datavalue":{"value":{"amount":"+0.66730833","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q723962$B49325ED-DB39-47FC-9214-740C76265EA3","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"5fb805a191b37e208527b8ebb28827d383deafce","datavalue":{"value":{"entity-type":"item","numeric-id":1740553,"id":"Q1740553"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"f5ed868601e00254d6fd692e236ddcd874ad843d","datavalue":{"value":{"amount":"+0.6592686","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q723962$AECFB25C-9350-4A72-9CBE-FA5725F18B04","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"3f83482de538bcb9f81905a961ebcb4e0b69f52f","datavalue":{"value":{"entity-type":"item","numeric-id":5175844,"id":"Q5175844"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"7c27ed24eca0f38d10e7fdcb2d790936f4a91ea2","datavalue":{"value":{"amount":"+0.6559292","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q723962$F10F6F4F-1D4D-4E42-AE0C-6F931808172B","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"112ee13c6c94e902ae89c8759dce81f7a2f26d3e","datavalue":{"value":{"entity-type":"item","numeric-id":4399713,"id":"Q4399713"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"a2ea117523bd1a34e80511701b73eef285ac6a3c","datavalue":{"value":{"amount":"+0.6554919","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q723962$A3B29ED5-4CB8-42D7-A6F1-904932E551BD","rank":"normal"},{"mainsnak":{"snaktype":"value","property":"P1643","hash":"9c58d99c4778942195437ae5cf02e720cfaf88b8","datavalue":{"value":{"entity-type":"item","numeric-id":4805106,"id":"Q4805106"},"type":"wikibase-entityid"},"datatype":"wikibase-item"},"type":"statement","qualifiers":{"P1659":[{"snaktype":"value","property":"P1659","hash":"30ba498f9cc0fdcdb88c4ce213c6c50718c44139","datavalue":{"value":{"amount":"+0.65262175","unit":"1"},"type":"quantity"},"datatype":"quantity"}],"P1660":[{"snaktype":"value","property":"P1660","hash":"ac3c626774dcd0d16f89557f66586245841a01db","datavalue":{"value":{"entity-type":"item","numeric-id":6767936,"id":"Q6767936"},"type":"wikibase-entityid"},"datatype":"wikibase-item"}]},"qualifiers-order":["P1659","P1660"],"id":"Q723962$B8864666-057D-4E49-8A58-7D812E163F94","rank":"normal"}]},"sitelinks":{"mardi":{"site":"mardi","title":"When should a retailer invest in brand advertising?","badges":[],"url":"https://portal.mardi4nfdi.de/wiki/When_should_a_retailer_invest_in_brand_advertising%3F"}}}}}