Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment (Q2698224): Difference between revisions
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| Property / author: Shuhua Zhang / rank | |||
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| Property / full work available at URL: https://doi.org/10.1016/j.amc.2023.127911 / rank | |||
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Latest revision as of 00:42, 20 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment |
scientific article |
Statements
Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment (English)
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21 April 2023
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green product promotion
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manufacturer encroachment
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risk-averse behavior
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cost-sharing contract
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