Modifying Customer Expectations of Price Decreases for a Durable Product (Q2783978): Difference between revisions

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Latest revision as of 00:04, 20 March 2024

scientific article
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Modifying Customer Expectations of Price Decreases for a Durable Product
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    Modifying Customer Expectations of Price Decreases for a Durable Product (English)
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    8 July 2002
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    customer expectations
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    high-technology marketing
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    learning curve
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    pricing
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    signalling
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