Approach to decentralized marketing-production planning† (Q3936561): Difference between revisions
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| Property / author: Prakash L. Abad / rank | |||
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| Property / MaRDI profile type: MaRDI publication profile / rank | |||
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| Property / full work available at URL: https://doi.org/10.1080/00207728208926343 / rank | |||
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| Property / OpenAlex ID: W2160020538 / rank | |||
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| Property / cites work: Optimal Control of the Vidale-Wolfe Advertising Model / rank | |||
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| Property / cites work: Finding an optimal dynamic advertising policy / rank | |||
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| Property / cites work: Q3908824 / rank | |||
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| Property / cites work: Linear Programming Models for Production-Advertising Decisions / rank | |||
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Latest revision as of 14:02, 13 June 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Approach to decentralized marketing-production planning† |
scientific article |
Statements
Approach to decentralized marketing-production planning† (English)
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1982
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decentralized marketing-production planning
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advertising-production decisions
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goal-coordination principle
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