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Revision as of 14:09, 1 July 2024

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A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy
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    A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy (English)
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    29 May 2009
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    PLS path modeling
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    partial least squares
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    structural equation models
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    model building strategy
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    marketing application
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