Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions (Q1041023): Difference between revisions
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| Property / full work available at URL: https://doi.org/10.1016/j.ejor.2009.06.020 / rank | |||
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| Property / cites work: The Effects of Cross-Ruff Coupons on Sales and Profits / rank | |||
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| Property / cites work: Short-term and long-term competition between providers of shrink-wrap software and software as a service / rank | |||
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Latest revision as of 05:07, 2 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions |
scientific article |
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Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions (English)
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27 November 2009
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marketing
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price promotion
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retailing
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nonlinear programming
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