Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (Q398669): Difference between revisions

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Revision as of 21:27, 8 July 2024

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Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
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    Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (English)
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    15 August 2014
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    direct marketing
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    dynamic advertising
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    differential game theory
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    feedback Nash equilibrium
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    online channel
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