Should companies jointly promote their complementary products when they compete in other product categories? (Q323572): Difference between revisions
From MaRDI portal
Set OpenAlex properties. |
ReferenceBot (talk | contribs) Changed an Item |
||
| Property / cites work | |||
| Property / cites work: Effectiveness of retail joint promotions under different channel structures / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Prices, promotions, and channel profitability: was the conventional wisdom mistaken? / rank | |||
Normal rank | |||
Latest revision as of 17:23, 12 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Should companies jointly promote their complementary products when they compete in other product categories? |
scientific article |
Statements
Should companies jointly promote their complementary products when they compete in other product categories? (English)
0 references
7 October 2016
0 references
joint promotions
0 references
game theory
0 references
marketing-OR interface
0 references
