Manufacturer defensive and offensive advertising in competing distribution channels (Q6067900): Difference between revisions
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| Property / cites work: Recent developments in dynamic advertising research / rank | |||
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| Property / cites work: Periodicity of pricing and marketing efforts in a distribution channel / rank | |||
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| Property / cites work: Distribution Channels: An Extension of Exclusive Retailership / rank | |||
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Latest revision as of 20:43, 14 September 2024
scientific article; zbMATH DE number 7767420
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Manufacturer defensive and offensive advertising in competing distribution channels |
scientific article; zbMATH DE number 7767420 |
Statements
Manufacturer defensive and offensive advertising in competing distribution channels (English)
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17 November 2023
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advertising targeting
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competition
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distribution channel
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defensive advertising
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offensive advertising
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