Why and how do branders sell new products on flash sale platforms? (Q1754759): Difference between revisions

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Property / author: Ju-liang Zhang / rank
 
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Property / author
 
Property / author: Cheng, T. C. Edwin / rank
 
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Property / full work available at URL: https://doi.org/10.1016/j.ejor.2018.02.051 / rank
 
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Property / OpenAlex ID: W2790530809 / rank
 
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Latest revision as of 20:44, 31 October 2024

scientific article
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English
Why and how do branders sell new products on flash sale platforms?
scientific article

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    Why and how do branders sell new products on flash sale platforms? (English)
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    31 May 2018
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    OR in marketing
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    retail operations
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    pricing
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    new product
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    flash sale
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