Should companies jointly promote their complementary products when they compete in other product categories? (Q323572): Difference between revisions
From MaRDI portal
Changed an Item |
Normalize DOI. |
||
| (6 intermediate revisions by 6 users not shown) | |||
| Property / DOI | |||
| Property / DOI: 10.1016/j.ejor.2016.05.049 / rank | |||
| Property / author | |||
| Property / author: Simon-Pierre Sigué / rank | |||
| Property / MaRDI profile type | |||
| Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank | |||
| Property / full work available at URL | |||
| Property / full work available at URL: https://doi.org/10.1016/j.ejor.2016.05.049 / rank | |||
Normal rank | |||
| Property / OpenAlex ID | |||
| Property / OpenAlex ID: W2409406114 / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Effectiveness of retail joint promotions under different channel structures / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Prices, promotions, and channel profitability: was the conventional wisdom mistaken? / rank | |||
Normal rank | |||
| Property / DOI | |||
| Property / DOI: 10.1016/J.EJOR.2016.05.049 / rank | |||
Normal rank | |||
| links / mardi / name | links / mardi / name | ||
Latest revision as of 14:20, 9 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Should companies jointly promote their complementary products when they compete in other product categories? |
scientific article |
Statements
Should companies jointly promote their complementary products when they compete in other product categories? (English)
0 references
7 October 2016
0 references
joint promotions
0 references
game theory
0 references
marketing-OR interface
0 references
