A weapon-target assignment approach to media allocation (Q2493705): Difference between revisions
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| Property / DOI: 10.1016/j.amc.2005.08.041 / rank | |||
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| Property / MaRDI profile type: MaRDI publication profile / rank | |||
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| Property / full work available at URL: https://doi.org/10.1016/j.amc.2005.08.041 / rank | |||
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| Property / OpenAlex ID: W2065269360 / rank | |||
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| Property / cites work: Q3243274 / rank | |||
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| Property / cites work: Media Scheduling: A Stochastic Dynamic Model Approach / rank | |||
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| Property / cites work: Dynamic promotional budgeting and media allocation / rank | |||
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| Property / cites work: An approach to planning an advertising campaign of goods and services / rank | |||
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| Property / DOI: 10.1016/J.AMC.2005.08.041 / rank | |||
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Latest revision as of 00:24, 19 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A weapon-target assignment approach to media allocation |
scientific article |
Statements
A weapon-target assignment approach to media allocation (English)
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16 June 2006
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media modeling
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advertising campaign
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budget allocation
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integer nonlinear programming
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spreadsheet modeling
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military operations research
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