A weapon-target assignment approach to media allocation (Q2493705): Difference between revisions

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+Media Scheduling: A Stochastic Dynamic Model Approach
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+Dynamic promotional budgeting and media allocation
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+An approach to planning an advertising campaign of goods and services
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+.1016/J.AMC.2005.08.041
@@ Property / DOI: 10.1016/J.AMC.2005.08.041 / rank @@
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