Parameter estimation and objective definition in mean-variance media scheduling (Q1150524): Difference between revisions
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| Property / author: Donald C. McNickle / rank | |||
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| Property / author: Donald C. McNickle / rank | |||
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| Property / MaRDI profile type: MaRDI publication profile / rank | |||
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| Property / full work available at URL: https://doi.org/10.1016/0377-2217(81)90332-5 / rank | |||
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| Property / OpenAlex ID: W2048443410 / rank | |||
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| Property / cites work: Constrained Information Theoretic Characterizations in Consumer Purchase Behaviour / rank | |||
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| Property / cites work: Media selection by mean-variance analysis / rank | |||
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| Property / cites work: Q5798359 / rank | |||
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| Property / cites work: Q4127773 / rank | |||
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Latest revision as of 10:53, 13 June 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Parameter estimation and objective definition in mean-variance media scheduling |
scientific article |
Statements
Parameter estimation and objective definition in mean-variance media scheduling (English)
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1981
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parameter estimation
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mean-variance media scheduling
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mean-variance analysis
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estimation of model parameters
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