Modifying Customer Expectations of Price Decreases for a Durable Product (Q2783978): Difference between revisions
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| Property / DOI: 10.1287/mnsc.44.6.776 / rank | |||
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Latest revision as of 22:13, 19 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modifying Customer Expectations of Price Decreases for a Durable Product |
scientific article |
Statements
Modifying Customer Expectations of Price Decreases for a Durable Product (English)
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8 July 2002
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customer expectations
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high-technology marketing
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learning curve
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pricing
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signalling
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