Should companies jointly promote their complementary products when they compete in other product categories? (Q323572): Difference between revisions
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| Property / full work available at URL: https://doi.org/10.1016/j.ejor.2016.05.049 / rank | |||
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| Property / OpenAlex ID: W2409406114 / rank | |||
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| Property / cites work: Effectiveness of retail joint promotions under different channel structures / rank | |||
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| Property / cites work: Prices, promotions, and channel profitability: was the conventional wisdom mistaken? / rank | |||
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Latest revision as of 16:23, 12 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Should companies jointly promote their complementary products when they compete in other product categories? |
scientific article |
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Should companies jointly promote their complementary products when they compete in other product categories? (English)
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7 October 2016
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joint promotions
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game theory
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marketing-OR interface
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