Coordination via cost and revenue sharing in manufacturer-retailer channels (Q421780): Difference between revisions

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Latest revision as of 01:19, 9 December 2024

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Coordination via cost and revenue sharing in manufacturer-retailer channels
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    Coordination via cost and revenue sharing in manufacturer-retailer channels (English)
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    14 May 2012
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    marketing
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    channel coordination
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    cooperative advertising
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    revenue sharing
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    game theory
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