Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588): Difference between revisions
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Revision as of 01:38, 5 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising coordination games of a manufacturer and a retailer while introducing a new product |
scientific article |
Statements
Advertising coordination games of a manufacturer and a retailer while introducing a new product (English)
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20 May 2008
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advertising
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market segmentation
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distribution channel
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Nash equilibrium
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Stackelberg equilibrium
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