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Revision as of 09:45, 5 March 2024

scientific article
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Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective
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    Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective (English)
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    19 February 2012
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    customer expectation
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    delivery-time commitment
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    queueing theory
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    gap model of quality
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