Advertising strategies in a franchise system (Q1027450): Difference between revisions
From MaRDI portal
Removed claims |
Changed an Item |
||
| Property / author | |||
| Property / author: Simon-Pierre Sigué / rank | |||
Normal rank | |||
| Property / author | |||
| Property / author: Pradeep K. Chintagunta / rank | |||
Normal rank | |||
Revision as of 01:46, 12 February 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising strategies in a franchise system |
scientific article |
Statements
Advertising strategies in a franchise system (English)
0 references
29 June 2009
0 references
game theory
0 references
marketing
0 references
franchising
0 references
cooperative advertising
0 references
horizontal cooperation
0 references
