Advertising and quality-dependent word-of-mouth in a contagion sales model (Q306328): Difference between revisions

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Property / author: Gustav Feichtinger / rank
 
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Property / Mathematics Subject Classification ID: 49N90 / rank
 
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Property / Mathematics Subject Classification ID: 49N10 / rank
 
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Property / Mathematics Subject Classification ID: 90B60 / rank
 
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Property / zbMATH DE Number: 6620970 / rank
 
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contagion sales model
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word-of-mouth
Property / zbMATH Keywords: word-of-mouth / rank
 
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advertising effort
Property / zbMATH Keywords: advertising effort / rank
 
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conformance quality
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optimal intertemporal trade-off
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Revision as of 00:04, 28 June 2023

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Advertising and quality-dependent word-of-mouth in a contagion sales model
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    Advertising and quality-dependent word-of-mouth in a contagion sales model (English)
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    31 August 2016
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    contagion sales model
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    word-of-mouth
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    advertising effort
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    conformance quality
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    optimal intertemporal trade-off
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