Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (Q398669): Difference between revisions
From MaRDI portal
Created a new Item |
Changed an Item |
||
| Property / Mathematics Subject Classification ID | |||
| Property / Mathematics Subject Classification ID: 90B60 / rank | |||
Normal rank | |||
| Property / Mathematics Subject Classification ID | |||
| Property / Mathematics Subject Classification ID: 91A80 / rank | |||
Normal rank | |||
| Property / Mathematics Subject Classification ID | |||
| Property / Mathematics Subject Classification ID: 91A23 / rank | |||
Normal rank | |||
| Property / zbMATH DE Number | |||
| Property / zbMATH DE Number: 6330882 / rank | |||
Normal rank | |||
| Property / zbMATH Keywords | |||
direct marketing | |||
| Property / zbMATH Keywords: direct marketing / rank | |||
Normal rank | |||
| Property / zbMATH Keywords | |||
dynamic advertising | |||
| Property / zbMATH Keywords: dynamic advertising / rank | |||
Normal rank | |||
| Property / zbMATH Keywords | |||
differential game theory | |||
| Property / zbMATH Keywords: differential game theory / rank | |||
Normal rank | |||
| Property / zbMATH Keywords | |||
feedback Nash equilibrium | |||
| Property / zbMATH Keywords: feedback Nash equilibrium / rank | |||
Normal rank | |||
| Property / zbMATH Keywords | |||
online channel | |||
| Property / zbMATH Keywords: online channel / rank | |||
Normal rank | |||
Revision as of 15:52, 29 June 2023
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain |
scientific article |
Statements
Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (English)
0 references
15 August 2014
0 references
direct marketing
0 references
dynamic advertising
0 references
differential game theory
0 references
feedback Nash equilibrium
0 references
online channel
0 references
