Effectiveness of retail joint promotions under different channel structures (Q541739): Difference between revisions
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| Property / Mathematics Subject Classification ID | |||
| Property / Mathematics Subject Classification ID: 90B60 / rank | |||
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| Property / Mathematics Subject Classification ID | |||
| Property / Mathematics Subject Classification ID: 91B26 / rank | |||
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| Property / zbMATH DE Number | |||
| Property / zbMATH DE Number: 5905063 / rank | |||
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marketing | |||
| Property / zbMATH Keywords: marketing / rank | |||
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game theory | |||
| Property / zbMATH Keywords: game theory / rank | |||
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supply chain management | |||
| Property / zbMATH Keywords: supply chain management / rank | |||
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retailing | |||
| Property / zbMATH Keywords: retailing / rank | |||
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Revision as of 10:24, 1 July 2023
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Effectiveness of retail joint promotions under different channel structures |
scientific article |
Statements
Effectiveness of retail joint promotions under different channel structures (English)
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7 June 2011
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marketing
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game theory
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supply chain management
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retailing
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