Dynamic Optimal Control Models in Advertising: Recent Developments (Q4302641): Difference between revisions

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scientific article; zbMATH DE number 622093
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Dynamic Optimal Control Models in Advertising: Recent Developments
scientific article; zbMATH DE number 622093

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    Dynamic Optimal Control Models in Advertising: Recent Developments (English)
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    1 March 1995
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    maximum principle
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    market growth models
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    competitive models
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    pulsing
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    review
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    dynamic optimal control
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    advertising
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