Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer (Q5382720): Difference between revisions
From MaRDI portal
Created a new Item |
Added link to MaRDI item. |
||
| links / mardi / name | links / mardi / name | ||
Revision as of 00:56, 9 February 2024
scientific article; zbMATH DE number 7067545
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer |
scientific article; zbMATH DE number 7067545 |
Statements
Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer (English)
0 references
18 June 2019
0 references
dual-channel supply chain
0 references
cooperative advertising
0 references
fairness
0 references
Stackelberg game
0 references
