Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588): Difference between revisions
From MaRDI portal
Created a new Item |
Added link to MaRDI item. |
||
| links / mardi / name | links / mardi / name | ||
Revision as of 17:36, 30 January 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising coordination games of a manufacturer and a retailer while introducing a new product |
scientific article |
Statements
Advertising coordination games of a manufacturer and a retailer while introducing a new product (English)
0 references
20 May 2008
0 references
advertising
0 references
market segmentation
0 references
distribution channel
0 references
Nash equilibrium
0 references
Stackelberg equilibrium
0 references
