Market entry, phased rollout or abandonment? A real option approach (Q1576345): Difference between revisions

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scientific article
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Market entry, phased rollout or abandonment? A real option approach
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    Market entry, phased rollout or abandonment? A real option approach (English)
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    30 January 2001
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    finance
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    real options
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    market entry
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    product standardization
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