Brand Extension as Informational Leverage (Q4221624): Difference between revisions
From MaRDI portal
Created a new Item |
Added link to MaRDI item. |
||
links / mardi / name | links / mardi / name | ||
Revision as of 14:44, 6 February 2024
scientific article; zbMATH DE number 1234903
Language | Label | Description | Also known as |
---|---|---|---|
English | Brand Extension as Informational Leverage |
scientific article; zbMATH DE number 1234903 |
Statements
Brand Extension as Informational Leverage (English)
0 references
3 January 1999
0 references
brand extension
0 references
informational leverage
0 references
multi-product monopolist
0 references