Coordination via cost and revenue sharing in manufacturer-retailer channels (Q421780): Difference between revisions
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Revision as of 00:13, 5 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordination via cost and revenue sharing in manufacturer-retailer channels |
scientific article |
Statements
Coordination via cost and revenue sharing in manufacturer-retailer channels (English)
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14 May 2012
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marketing
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channel coordination
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cooperative advertising
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revenue sharing
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game theory
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