Optimal budget allocation over time for keyword ads in web portals (Q1774040): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Set profile property. |
||
| Property / MaRDI profile type | |||
| Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank | |||
Revision as of 04:39, 5 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal budget allocation over time for keyword ads in web portals |
scientific article |
Statements
Optimal budget allocation over time for keyword ads in web portals (English)
0 references
29 April 2005
0 references
online advertising
0 references
dynamic budget allocation
0 references
Internet advertising strategy
0 references
banner advertising.
0 references
