Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (Q3157807): Difference between revisions
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Revision as of 09:58, 5 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models |
scientific article |
Statements
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (English)
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19 January 2005
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advertising
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game theory
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marketing
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optimisation
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regression
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