The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study (Q5889160): Difference between revisions
From MaRDI portal
Set profile property. |
Added link to MaRDI item. |
||
links / mardi / name | links / mardi / name | ||
Revision as of 07:07, 7 March 2024
scientific article; zbMATH DE number 7675928
Language | Label | Description | Also known as |
---|---|---|---|
English | The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study |
scientific article; zbMATH DE number 7675928 |
Statements
The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study (English)
0 references
19 April 2023
0 references
e-commerce platform
0 references
co-operative advertising
0 references
platform-selling contracts
0 references
manufacturer-retailer supply chain
0 references
game theory
0 references