Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588): Difference between revisions
From MaRDI portal
Set profile property. |
Set OpenAlex properties. |
||
| Property / full work available at URL | |||
| Property / full work available at URL: https://doi.org/10.1007/s11750-007-0019-y / rank | |||
Normal rank | |||
| Property / OpenAlex ID | |||
| Property / OpenAlex ID: W1974611733 / rank | |||
Normal rank | |||
Revision as of 20:57, 19 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising coordination games of a manufacturer and a retailer while introducing a new product |
scientific article |
Statements
Advertising coordination games of a manufacturer and a retailer while introducing a new product (English)
0 references
20 May 2008
0 references
advertising
0 references
market segmentation
0 references
distribution channel
0 references
Nash equilibrium
0 references
Stackelberg equilibrium
0 references
