Cooperative advertising in a distribution channel with fairness concerns (Q2509530): Difference between revisions

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Latest revision as of 21:36, 19 March 2024

scientific article
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Cooperative advertising in a distribution channel with fairness concerns
scientific article

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    Cooperative advertising in a distribution channel with fairness concerns (English)
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    28 July 2014
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    marketing
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    cooperative advertising
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    fairness concerns
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    channel coordination
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    game theory
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