Advertising strategies for new product diffusion in emerging markets: propositions and analysis (Q2267676): Difference between revisions

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Revision as of 22:59, 19 March 2024

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Advertising strategies for new product diffusion in emerging markets: propositions and analysis
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    Advertising strategies for new product diffusion in emerging markets: propositions and analysis (English)
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    1 March 2010
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    diffusion
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    advertising
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    optimal control
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    international marketing
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