Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (Q2253447): Difference between revisions

From MaRDI portal
Import240304020342 (talk | contribs)
Set profile property.
Set OpenAlex properties.
 
Property / full work available at URL
 
Property / full work available at URL: https://doi.org/10.1016/j.ejor.2012.08.007 / rank
 
Normal rank
Property / OpenAlex ID
 
Property / OpenAlex ID: W2059883500 / rank
 
Normal rank

Latest revision as of 23:30, 19 March 2024

scientific article
Language Label Description Also known as
English
Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management
scientific article

    Statements

    Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (English)
    0 references
    0 references
    0 references
    0 references
    27 July 2014
    0 references
    customer relationship management
    0 references
    data envelopment analysis
    0 references
    credit cards
    0 references
    acquisition strategies
    0 references
    retention strategies
    0 references

    Identifiers