Media selection by mean-variance analysis (Q1145063): Difference between revisions

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Latest revision as of 09:29, 13 June 2024

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Media selection by mean-variance analysis
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    Media selection by mean-variance analysis (English)
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    1980
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    media selection
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    mean-variance analysis
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    media scheduling problems
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    binomial probability model
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    media planning
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    advertising
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