Optimal advertising pulsation policies: a dynamic programming approach (Q4658514): Difference between revisions

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Latest revision as of 15:00, 30 December 2024

scientific article; zbMATH DE number 2146775
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English
Optimal advertising pulsation policies: a dynamic programming approach
scientific article; zbMATH DE number 2146775

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    Optimal advertising pulsation policies: a dynamic programming approach (English)
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    16 March 2005
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    advertising
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    dynamic programming
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    marketing
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    optimisation
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