Optimal advertising pulsation policies: a dynamic programming approach (Q4658514): Difference between revisions
From MaRDI portal
Set OpenAlex properties. |
Normalize DOI. |
||
Property / DOI | |||
Property / DOI: 10.1057/palgrave.jors.2601219 / rank | |||
Property / DOI | |||
Property / DOI: 10.1057/PALGRAVE.JORS.2601219 / rank | |||
Normal rank |
Latest revision as of 15:00, 30 December 2024
scientific article; zbMATH DE number 2146775
Language | Label | Description | Also known as |
---|---|---|---|
English | Optimal advertising pulsation policies: a dynamic programming approach |
scientific article; zbMATH DE number 2146775 |
Statements
Optimal advertising pulsation policies: a dynamic programming approach (English)
0 references
16 March 2005
0 references
advertising
0 references
dynamic programming
0 references
marketing
0 references
optimisation
0 references