Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing (Q322786): Difference between revisions

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dynamic pricing
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advertising effort
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word of mouth
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marketing strategy
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Revision as of 02:19, 28 June 2023

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Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing
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    Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing (English)
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    7 October 2016
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    dynamic pricing
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    advertising effort
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    word of mouth
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    marketing strategy
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