Should companies jointly promote their complementary products when they compete in other product categories? (Q323572): Difference between revisions
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| Property / author | |||
| Property / author: Simon-Pierre Sigué / rank | |||
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| Property / Mathematics Subject Classification ID: 90B60 / rank | |||
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| Property / Mathematics Subject Classification ID: 91A80 / rank | |||
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| Property / zbMATH DE Number | |||
| Property / zbMATH DE Number: 6636575 / rank | |||
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| Property / zbMATH Keywords | |||
joint promotions | |||
| Property / zbMATH Keywords: joint promotions / rank | |||
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game theory | |||
| Property / zbMATH Keywords: game theory / rank | |||
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| Property / zbMATH Keywords | |||
marketing-OR interface | |||
| Property / zbMATH Keywords: marketing-OR interface / rank | |||
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Revision as of 02:28, 28 June 2023
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Should companies jointly promote their complementary products when they compete in other product categories? |
scientific article |
Statements
Should companies jointly promote their complementary products when they compete in other product categories? (English)
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7 October 2016
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joint promotions
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game theory
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marketing-OR interface
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