On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705): Difference between revisions
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| Property / Mathematics Subject Classification ID: 90B60 / rank | |||
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| Property / Mathematics Subject Classification ID: 91A80 / rank | |||
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| Property / Mathematics Subject Classification ID | |||
| Property / Mathematics Subject Classification ID: 91A65 / rank | |||
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| Property / zbMATH DE Number | |||
| Property / zbMATH DE Number: 6066948 / rank | |||
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| Property / zbMATH Keywords | |||
supply chain management | |||
| Property / zbMATH Keywords: supply chain management / rank | |||
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cooperative advertising | |||
| Property / zbMATH Keywords: cooperative advertising / rank | |||
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coordination | |||
| Property / zbMATH Keywords: coordination / rank | |||
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game theory | |||
| Property / zbMATH Keywords: game theory / rank | |||
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Revision as of 00:47, 30 June 2023
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On a cooperative advertising model for a supply chain with one manufacturer and one retailer |
scientific article |
Statements
On a cooperative advertising model for a supply chain with one manufacturer and one retailer (English)
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16 August 2012
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supply chain management
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cooperative advertising
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coordination
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game theory
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