Optimization models for targeted offers in direct marketing: exact and heuristic algorithms (Q541729): Difference between revisions
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| Property / Mathematics Subject Classification ID: 90B60 / rank | |||
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| Property / Mathematics Subject Classification ID: 90C10 / rank | |||
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| Property / Mathematics Subject Classification ID: 90C59 / rank | |||
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| Property / zbMATH DE Number: 5905056 / rank | |||
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direct marketing campaign | |||
| Property / zbMATH Keywords: direct marketing campaign / rank | |||
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integer programming | |||
| Property / zbMATH Keywords: integer programming / rank | |||
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branch-and-price algorithm | |||
| Property / zbMATH Keywords: branch-and-price algorithm / rank | |||
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non-approximability | |||
| Property / zbMATH Keywords: non-approximability / rank | |||
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heuristics | |||
| Property / zbMATH Keywords: heuristics / rank | |||
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tabu search | |||
| Property / zbMATH Keywords: tabu search / rank | |||
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Revision as of 10:23, 1 July 2023
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimization models for targeted offers in direct marketing: exact and heuristic algorithms |
scientific article |
Statements
Optimization models for targeted offers in direct marketing: exact and heuristic algorithms (English)
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7 June 2011
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direct marketing campaign
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integer programming
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branch-and-price algorithm
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non-approximability
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heuristics
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tabu search
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