Niche products, generic products, and consumer search (Q1949204)

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Niche products, generic products, and consumer search
scientific article

    Statements

    title
    Niche products, generic products, and consumer search (English)
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    author
    Nathan Larson
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    publication date
    6 May 2013
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    zbMATH Keywords
    product differentiation
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    consumer search
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    product design
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    Identifiers

    Mathematics Subject Classification ID
    91B42
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    91B52
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    91B55
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    zbMATH DE Number
    6160840
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